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Catherine Rauwel, Director of Hape France
Hape is a world leading designer and manufacturer of high-quality, sustainably made wooden toys for babies and children.
Their motto: LOVE PLAY LEARN.
"Play is essential for children all over the world. Children do not play to learn; they learn because they play”
We visited the subsidiary in France where Catherine Rauwel, Director of Hape France, immersed us in the brand's fun, captivating world, and spoke to us about the evolution of the brand, and their various eco-responsible projects.
This year, basics have been joyfully reimagined thanks to a new wave of neon colours - think high vis yellow, fire engine red, ultraviolet and acid green. Sharper and more hypnotic than ever, this new breed of clashing fluoro shades brings a touch of fantasy to everyday life.
Neon colours amplify and exaggerate lines while lending themselves perfectly to all kinds of materials and textures to create a zany, surrealist vibe. Hyper-saturated and high impact, they can be milky and velvety, water-like and resinous or comforting and nostalgic depending on the fabric or material. This well-orchestrated clash of colours and materials is shaking up the catwalks and interiors this season. Needless to say, neon is the new black!
La Montagne Collection by Jacquemus