From humble beginnings to a highly successful global brand: this is the story of French label American Vintage. Founded in 2005 by Marseille native Michaël Azoulay, the brand was born out of his desire to blend the typically American casual attitude with the traditional allure of French fashion. The result was a collection of unique, unmistakable, affordable basics. More than 15 years on, the label now boasts a full offering of women’s and men’s ready-to-wear pieces and accessories. Despite its worldwide expansion, the brand hasn’t strayed from its values, maintaining its strong sense of modernity and dynamism combined with tradition, refinement, and French elegance. The use of colour, the exceptional materials, and the purity of the cuts are the brand’s DNA. If you’re looking for simple, authentic wardrobe staples, don’t look past American Vintage, now on Smallable.