Founded in 2013 by Helle Vestergaard Poulsen, ANNI LU is a Danish jewellery brand known for their delicate, handmade pieces. After years working as the creative director for a number of Danish fashion magazines, Helle sought inspiration from her late mother Anni and her daughter Luella to launch ANNI LU. Featuring 14-karat solid gold and 18-karat gold plated sterling silver, sparkling crystals, seed beads and semi-precious stones, the brand has made a name for itself in Scandinavia and abroad, worn by celebrities, royals and fashion personalities alike. All ANNI LU designs show Helle's great personal style and her passion for bold colours: her signature pieces include tropical styles, good luck charms, personalized initial pendants and ancient coins. Discover the collection now available at Smallable!