AYA LABEL is an Amsterdam-based sustainable swimwear and sportswear brand created for sun-loving women the world over. Taking inspiration from Greek mythology, each of the brand’s designs is named after a Greek goddess or Amazon queen and is imbued with her energy. From Athena to Medusa, these robust women are the driving force behind the brand, whose strong feminine cuts are designed to make women feel like goddesses themselves. AYA LABEL is committed to sustainable production and uses ECONYL® (an OEKO-TEX®-certified fabric made from regenerated nylon waste) for their swim and sportswear lines, as well as donating a percentage of profits from their Amazon range to conservation work in the Amazon rainforest. Their designs are all made in small family-owned and ethically run factories in Istanbul and Bali and all their packaging is either recycled or compostable.
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