Let us introduce you to, your new favourite stationery and accessory brand. This feel-good line of planners, pens, tech accessories and more will brighten your days with their optimistic, upbeat designs. Founded by Jen Gotch in 2008, what started out as a small-scale hair accessory company has since exploded into a fully-fledged lifestyle and accessory brand. creates bright and bubbly products with the goal of bringing joy and encouragement to the world. Dedicated to drawing awareness to mental health issues, regularly collaborates with independent artists and organisations to create products that champion individuality and inclusiveness. Pretty and practical, the collections are a welcome reminder to look on the bright side of life, while also keeping us organised.