Nayla Voillemot founded Bbuble in 2016 almost by accident. From her home in Paris, the fashion buyer and mother of two began making bracelets for herself. Soon her friends started requesting them, then her friends of friends and finally the French brand Ba&sh began stocking them in their stores throughout the country. Despite the brand’s quick success, Bbuble has remained a small family-run business with Nayla’s husband, daughters and grandmother all lending a hand in the Parisian workshop. Each of Bbuble’s necklaces and bracelets features their iconic “letter beads” used to spell out a word or message and is finished with a delicate coloured thread, as well as tassels or charms.