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Bobo Choses

Bobo Choses

Founded in 2008, Bobo Choses is a leading sustainable quirky Spanish children and adult clothing brand.
We were all children once. That’s why everybody can relate to Bobo Choses’ DNA: play, curiosity, innocence, nonsense, creativity, imagination, and a sense of humour!
Bobo Choses loves to create fun clothes and accessories for babies, children, women, and men to play with. Each clothing collection tells an inspiring story of its own which comes to life through bold colors, fun prints, and comfortable garment shapes. The brand designs, sources, manufactures and sells with their customers, people, communities, and the environment in mind. 
Bobo Choses is a lifestyle brand that loves to have fun!
Find out more



 

interview

​Adriana Esperalba

Bobo Choses doesn’t just make children’s clothing. Each collection is special. It begins with a story and ends with a world of clothing, decorative items and accessories. Adriana Esperalba, founder and creative director of the brand, tells us that at Bobo Choses, having fun and being creative and humble is key. In a former toy factory a stone’s throw from the Mediterranean Sea and a few miles away from the brand's production sites, Adriana and her team of 23 combine their talents every day to bring creativity to families around the world.  


 

How did it all start?

After working for several years as an art director for an advertising agency in Barcelona, a friend and I decided to create our own graphic design studio. In 2008 and with the arrival of our children, we realised that we couldn’t find nice clothing for them. So we decided to create a mini-collection of T-shirts, with no idea of how we were going to sell them. A friend introduced us to someone who could produce a sample collection for us and we decided to try our luck at the Playtime Paris trade fair, with a shoestring budget, sleeping at my brother’s house, and crossing our fingers that everything would go well.

How did the name of the brand come about?

When we started, we liked the word 'Bobo' from the French expression, bourgeois bohème, even though the term can sometimes be seen as pejorative; it represents a kind of society with a passion for culture, against frivolous consumerism, but with a rather comfortable life that allows that attitude. The truth is, it’s just an easy word for a child to say. In Spanish, it can also mean naive, and in comedy plays, it’s the funny character. 'Choses' because we want to come up with more ‘things’, and not just clothing. We are drawn to everything in children’s worlds.

 

 

Who is behind the brand? How many people make up Bobo CHOSES?

Our team is Carla, María, Mariam, Lucía, Pim Jr, Sylvia, Isabel, Manel, Blanca, Clara, Magda, Montse, Dani, Lucho, Berta, Pim Sr, Roser, Julie, Tania, Marga, Pere, Olga, Adri… I’m in charge of the creative direction and I’ve delegated the general management of the business to my brother.

Who are your fashion and art icons?

When I was studying graphic design at university, I was fascinated by rationalist architecture, the Bauhaus school, Le Corbusier, Josep Lluís Sert, and the designs of the Eames brothers, Jean Prouvé, Ettore Sottsass and Miguel Milá. There are a lot of artists I like, too: Joan Miró, Sonia Delaunay, Joan Brossa, David Hockney, [Alexandre] Calder, Jean Arp. Also designers and illustrators such as Eric Carle, Bruno Munari, Enzo Mari. In the world of fashion, Coco Chanel, Rei Kawakubo and Josep Font.

 

 

Where do you find inspiration?

In books, photos, songs, films… Our collections always look back to our childhood; sometimes it’s like we are resisting getting older. I like seeing what people are wearing in the street, travelling and discovering new things.

What does motherhood represent for you?

It’s loving unconditionally, learning, laughing, crying, playing, dreaming, seeing the world from a different angle. But sometimes it’s also being a nag and telling them ten times to put on their pyjamas and brush their teeth [laughs].

 

 

How do you balance your family life with your professional responsibilities?

I’m lucky to live really close to work and my children’s school. In the mornings, we ride our bikes to school. I try to be really productive day to day so I can spend more time with my family. We make plans for the weekends, we go camping in the mountains, or near the sea, we do arts and crafts or even just make a fort in the house where we read stories.

What do you like most about your job?

What fascinates me most is being constantly obsessed with the world of children. When we take photos, everything happens really quickly and it’s tiring, but it’s one of the best times; it’s almost like the culmination of the work you have been doing for a long time, watching the children dressed in the new collection, playing and having fun. It’s incredible.                 

What does Bobo Choses do to set itself apart?

From the beginning, we said: “We don’t want to be a brand that just makes children’s clothing.” That’s why our collections start with a tale, a story, and later on there are T-shirts, backpacks, rugs, posters
What’s more, one of the main concerns we have as a brand is our environmental impact. For over two years, we have tried to use organic and recycled materials in our collections, but there is still a long way to go. We also keep quality in mind, which is why 95% of our production is carried out between Spain and Portugal. The vast majority is less than a forty-minute drive from our offices. 

For you, what are the keys to your brand's success?

We have always been very proud of our philosophy and our style, and I believe that this is what people appreciate about us. We try to surprise and be creative in everything we do, as well as having fun while doing it, and I think this shows. 

If you had to define the world of Bobo choses in 3 words, what would they be?

Creativity. Humility. Fun!

your dream for Bobo choses is…

To have a space/shop to be able to display the Bobo [Choses] universe.

What do you like about Smallable?

Smallable was there at the very beginning of Bobo [Choses]. The first collection we designed was sold in only a few stores, and Smallable was one of them. We will always be grateful to you [Smallable] for taking a chance on a brand that had just started out.

 

 

A book?

Our book, A Legend  (by Bobo Choses) 

A song?

Friday I’m in Love by The Cure

A film?

E.T. the Extra-Terrestrial (1982) by Steven Spielberg

A restaurant in Barcelona?

Can Kenji. Address: 325 Calle Rosselló, Barcelona

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Discover the World of Bobo Choses:

Where was the fashion brand Bobo Choses created?

Bobo Choses, the fashion brand that evokes creativity, childhood, and innovation, was born in the beautiful region of Catalonia, Spain. This is where the story of this unique brand began.

 

What is the brand's history?

The story of Bobo Choses is an extraordinary journey. The brand was founded by Adriana Esperalba and Laia Aguilar in 2008. The idea was to create children's clothing that embodied the joy of childhood, freedom of expression, and sustainability. From its humble beginnings, the brand has experienced remarkable growth, becoming a global reference in the kidswear industry.

 

What are the brand's iconic products?

Bobo Choses is famous for its playful and original creations. Among its iconic products, you'll find clothing with whimsical prints, colourful accessories, and unique shoes. The collections are marked by playful patterns and designs that stimulate children's imagination. The quality of materials and attention to detail are at the heart of each piece, making them durable and aesthetically pleasing products.

 

To what does the brand owe its success?

The success of Bobo Choses is based on its ability to capture the essence of childhood while integrating values of sustainability and quality. The brand has stood out by offering innovative designs and prioritizing environmentally-friendly materials. Its strong presence on social media and collaborations with renowned artists have also contributed to its global success. Bobo Choses embodies the magic of childhood through a modern approach to children's fashion.

 

When was the Bobo Choses women's line launched?

Responding to the growing demand from its fans, Bobo Choses launched its women's line in 2018. This natural extension of the brand has allowed adults to enjoy the playful style and recognised quality of Bobo Choses. The women's collection offers unique pieces that reflect the creative spirit of the brand while providing exceptional comfort and original design.

In summary, Bobo Choses is more than just a children's fashion brand; it's a world where creativity and innovation come together, delighting both the young and the young at heart.

 

Where can I find the latest Bobo Choses collections?

At Smallable, we are delighted to offer you privileged access to the latest Bobo Choses collections, this iconic brand that embodies creativity and originality in the world of children's fashion. We understand the importance of finding unique and playful clothing for your children, and that's why we strive to offer you a selection of the best Bobo Choses pieces each season.

Bobo Choses collections are a celebration of the joy of childhood and individual expression. From whimsical prints to vibrant colors and original designs, each piece is a little work of art. Whether you're looking for baby clothes, children's items, or outfits for teenagers, our selection caters to all needs and occasions.

Additionally, we understand that convenience is essential when you shop online. This is why Smallable makes the delivery of your Bobo Choses pieces as simple as possible. Our online store allows you to browse our selection, find the sizes and styles that suit you, and place your order with just a few clicks. Furthermore, we ship to over 120 countries worldwide, so no matter where you are, you can easily receive the Bobo Choses piece of your choice.

 

Where can I find the best Bobo Choses Outlet?

If you're looking for Bobo Choses clothing at more affordable prices, look no further than the Bobo Choses Outlet at Smallable. Our Outlet is the go-to place for those seeking exceptional deals and discounts on a wide selection of Bobo Choses clothing and accessories from previous collections.

In our Outlet, you'll discover a diverse range of Bobo Choses clothing, accessories, and shoes at prices that will suit every budget. Whether you're looking for iconic pieces, seasonal creations, or items for every age group, our Outlet offers a carefully selected range to satisfy all your preferences.

We are committed to providing a pleasant and user-friendly online shopping experience. Browse our extensive range of products, find the sizes and models that suit you, and place your order with ease. Furthermore, we guarantee efficient delivery service so you can enjoy your selection asap.

The creativity, quality, and attention to detail that define the Bobo Choses brand are also reflected in our Outlet selection. You can be sure to find items that reflect the brand's spirit, all at highly advantageous prices.