Introducing Cream, the Amsterdam-based brand that’s protecting the eyes of the future with its range of eco-friendly shades. Founded in 2021 by a Dutch eyewear professional, Cream makes simple, sturdy sunglasses for active kids. Each pair is made entirely from scratch with an optimized design that will ensure maximum comfort for little ones. The frames are made from Truegrass: an innovative new material that combines leftover grass fibers from the rice industry with recycled plastic bottles. The result is a sturdy, stylish frame that doesn’t need to be varnished or polished with harmful chemicals, and combined with an injection molding technique, does not produce any wasteful offcuts either. The hinges are bendy to reduce the risk of breakage and the lenses offer 100% UVA and UVB protection with a polarized filter to eliminate glare. Great for little peepers, great for the planet.
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