Daily Paper is an Amsterdam-based fashion and lifestyle brand established in 2012 by three childhood friends Abderrahmane, Souleiman and Jefferson. What started as a blog about music, art, fashion and culture has developed into a clothing brand inspired by the African diaspora. With ties to Morocco, Ghana and Somalia, the three founders have curated a style that reflects their African heritage while firmly rooting itself in the European streetwear scene. Daily Paper – whose name stems from Ludacris song reference – offers a wide colour palette of plain t-shirts, jackets, joggers, denim and accessories in timeless cuts and high-quality fabrics. Discover the collection now available on Smallable!