Donni was founded in 2009 by Alyssa Wasko following the death of her father, Donald. Creating was a source of comfort for the designer, who started with a line of lush oversized scarves before branching out into womenswear. Donni’s ethos is rooted in comfort. Their mission is to create impossibly soft, laidback garments that make women feel entirely comfortable in their own skin. Based in LA, the brand is committed to keeping all of their operations local: all of their fabrics are locally sourced and each piece is made in LA.