Electric & Rose

Electric & Rose is a Los Angeles-based activewear brand founded in 2014 by Erin Chiamulon and Eric Balfour. The brand – whose name is a combination of two iconic streets in Venice Beach – is drenched in the same beachy, urban tones and daring spirit that define the neighbourhood. Their collections of leggings, crop tops, sweatshirts and joggers are all designed and handmade to order in Los Angeles, where the brand works with other family-owned businesses that use natural fibre materials and sustainable dye processes. The brand’s tie-dye inspiration came from Erin’s love of shiburi, a Japanese manual resist dyeing technique. What started as a hobby eventually inspired the designs for which Electric & Rose has become known and loved. For LA-designed yoga apparel and loungewear, discover Electrice & Rose, now available on Smallable.