Fella Swim

Born out of a desire to create swimwear that looked and felt different from the rest, Rosie Iffla and Christine Tang-Corte founded Australian label FELLA back in 2012. At a time when the swimwear landscape was dominated by barely-there bikinis, the duo wanted to create pieces that celebrated the female form with an emphasis on fit, simplicity and fabric. Today, the brand’s iconic textured cloth has reached cult status, with its indulgent weave that smooths and supports women like nothing else. Since its inception, FELLA has championed an eco-conscious philosophy, supporting made-to-order production, long-lasting quality, sustainable packaging, and an increasing focus on recycled fibres. Combined with retro silhouettes, 90s minimalism and a Mediterranean holiday mood, FELLA continues to answer the call of modern women, season after season.