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Fresh & Salt

Fresh & Salt

Born in 2020, Fresh & Salt breathes fresh air into French swimwear. Inspired by the Californian spirit, the brand revisits swimwear with a creative and demanding approach, combining style and responsibility. Its collections feature textured fabrics, exclusive prints and boldly reinterpreted cuts. Its DNA? A subtle balance between French chic and retro aesthetics, oscillating between sophistication, sensuality and sporty spirit. Fresh & Salt is committed to more virtuous fashion with a 100% European short circuit: designed in Paris, its models are manufactured in France and Europe, guaranteeing quality and expertise. A brand that combines elegance and uniqueness, designed for those who want to stand out with style, whether on the sand or in the city.

History and success of Fresh & Salt

Fresh & Salt: a bold, committed swimwear brand

Founded in Paris in 2020, Fresh & Salt shakes up swimwear codes with a vision that's both creative and responsible. Inspired by the Californian lifestyle, the brand offers pieces with modern cuts, twisted with a retro touch. Its exclusive prints and textured materials make it an instantly recognizable signature.

Emblematic models include one-piece swimsuits with structured necklines, bikinis with subtle straps and sporty-chic ensembles. Each collection combines elegance and technicality, designed to enhance every figure.

Fresh & Salt's success is based on its high standards: a 100% European short circuit, quality manufacturing and assertive style. A brand that appeals to those in search of cutting-edge, durable and unique swimwear.

Fresh & Salt at Smallable

Fancy a Fresh & Salt swimsuit? Find the latest collections on Smallable, the reference for fashion and design shopping. With delivery to over 120 countries, you can order your favorite pieces wherever you are. Discover modern cuts, exclusive prints and European craftsmanship, and let yourself be seduced by swimwear that's chic, retro and responsible.