Hatch Mama

After a career on Wall Street and founding her own bridal clothing brand, American mother of two, Ariane Goldman, created Hatch Mama in 2011. Catering for mothers looking for fashion that would serve them before, during and after maternity, Hatch quickly filled a gap in the market with their collections of elegant, long-lasting maternity wear. Since then, the brand has expanded into wellness and skincare with their line of treatments specially designed to target issues relating to pregnancy. From belly oil and belly masks to soothing moisturizer for legs and feet, Hatch Mama’s non-toxic, feel-good beauty has come to the rescue for women facing stretch marks, thinning hair, swelling limbs and sleepless nights. All their formulas are plant-based – think aloe vera, chamomile, sweet almond oil and coconut milk – and are free from parabens, phthalates, dyes, and fragrances. Discover Hatch Mama’s beauty range now available at Smallable.