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Family Concept Store



Swiss brand Hidnander arrived on the footwear scene in 2019 as a challenger to the fast-fashion players. Convinced that long-lasting quality will always trump ephemeral trends, the brand resolutely opposes design features that are solely commercial. Instead, the label appeals to customers who want something pure and authentic. Each pair of sneakers is made by hand in Italy by experienced craftsmen and women who work with passion and precision. Here you won’t find flashy logos, fleeting trends, or unnecessary frills. Just a limited run of styles fashioned on retro, time-tested designs; revisited for modern appeal and with zero compromise on quality.

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