Homecore

Founded in 1992 by Alexandre Guarneri, HOMECORE is a French brand of menswear, made to be comfortable and free in everyday life. A veteran of the early French hip-hop scene, Alexandre began moving away from the genre as it became more and more commercialised in the late 80s. Committed to the values that he’d found through music — peace, love, unity, and having fun — he decided to channel these into a new art form: fashion. HOMECORE creates garments that are at once functional, harmonious, and respectful. The brand has been working with the same expert manufacturers in Portugal for 25 years, and uses premium quality textiles, an increasing proportion of which are recycled and upcycled. HOMECORE’s signature red line down the spine, leather belt cord or heart logo are as much a stylish detail as they are a stamp of quality and integrity.