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Family Concept Store



Founded in 2015 by Caroline and Steven, Hvid is a Belgian clothing brand offering ultra-soft knitted accessories for children and adults. Using 100% OEKO-TEX®-certified, mulesing-free merino wool, the brand creates long-lasting, high-quality garments that can be worn all year round thanks to the wool’s thermoregulating property. This breathable, non-itchy, antibacterial fibre is ideal for the sensitive skin of newborns and young babies who will find comfort in its ultra-soft texture. What’s more, merino wool contains lanolin, a naturally self-cleaning agent, which means that despite regular use, your garment’s won’t retain odours. From beanies to balaclavas, blankets, booties, scarves and soft toys, each one is made in small quantities in a family workshop not far from the founders’ home. For seasonless woollen garments, made with love – discover Hvid, now on Smallable.

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