Growing up in Madagascar, Liva was raised by his mother, Tiana, whose entrepreneurial spirit, and passion for handcraft were instilled in him from a young age. After moving to France and a foray into the accounting industry, Liva quickly realised where his heart truly lay. He decided to honour his mother and his native country’s age-old craft tradition with the launch of his brand IBELIV. Working with a team of local artisans in Madagascar, Liva creates bags, hats, and clutches out of crocheted raffia and vegetable-tanned leather, which he designs from France. The brand’s approach to production is underpinned by respect for people and the environment; ensuring that each piece is made sustainably and with enduring appeal.
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