Ever since she was a little girl, Marion Tocciacieli has always had a passion for lingerie. So, after a stint in the music industry in New York, she returned to her native Paris to launch her own brand, Icone, at the beginning of 2014. Comfort, sensuality and affordability underpin the identity of this French label, which embraces the curves and desires of women with charm and effortlessness. The brand works with some of France’s biggest names in lace and embroidery, namely Sophie Hallette (a 130-year-old reference in the art of lace and tulle) as well as La Maison Jabouley and Broderies Leveaux. All the collections are designed in Paris and manufactured in OEKO-TEX®-certified factories in Tunisia and Portugal using recycled materials (including SEAQUAL and GRS-rated textiles) for their swimwear lines and organic cotton for their loungewear and lingerie.