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Founded in 2017 by Lena Patriksson Keller and Jonas Clason, Jeanerica is a Swedish brand that specializes in premium contemporary denim. The label breathes Scandinavian minimalism into classic retro Americana to deliver jeans that are refined and highly functional, designed for everyday use. Jeanerica’s denim is sustainably crafted from 98% organic cotton and 2% elastane and is constructed to last. Their range features essential styles in ultra-flattering silhouettes with understated details and expert washes. Based on archetypal models, these styles are constantly refined and adjusted to stay true to denim’s original function as a modern garment for everybody. In their own words, denim possesses “simplicity, modesty, expression, and seduction”.

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