Minois

interview
 

Hélène Fulchi

What inspired you to found your baby skincare brand?

I’d always been sensitive to the world of children. With the arrival of my daughter, Paz, I discovered a new energy and desire to create. That’s when I decided to launch Minois Paris with products that are safe, easy to identify and use.

What is your professional background?

I’d held different positions in marketing and communications for about ten years. Beauty had always fascinated me. I work in tandem with a laboratory specialising in organic and natural cosmetics. After extensive testing, we found the perfect formulas.

What are your values?

Integrity, respect and sincerity. 
 

What makes your products special?

The formulas are very gentle, with natural and organic ingredients as their base. The products are specifically designed for children’s fragile skin. They can be used right from birth (no parabens, no phenoxyethanol, no sulphates and no silicone or dyes).

What are your plans?

The launch has already been very good, so I’m crossing my fingers that the adventure continues! Meanwhile, the Minois range will be gradually expanding.