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Family Concept Store

New Balance

New Balance

Before producing technical sports shoes, New Balance was making orthopedic soles. That was in the 1900s, well before the brand became a leader in running shoes and kid's shoes. There is a lesson to be learned from this evolution: New Balance’s priority is the quality of its products. This value can be found in the meaning of the brand’s slogan “Endorsed by No one”. At New Balance, the belief is that if the product is good, it doesn’t need anything else to be a hit. An obsession with quality and performance, continued investment into research to offer an improved kid's shoe…The New Balance designer kid's shoes collection illustrates these choices.

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