Ever since she was a young girl, Ninon Gavarian has been a believer in slow fashion. Her eye for vintage treasures was formed during her early teenage years, with many a Sunday spent at the Clignancourt flea market in Paris. After running her own vintage store for 15 years, this self-confessed “gypsy-socialite” began exploring other forms of eco-conscious fashion, notably: vegetable dyeing. Her new project, Nonchalance, draws on a range of locally sourced plants – think acacia wood, madder and rhubarb root – to naturally dye silk, which she uses to create luxurious apparel and home linen. The brand’s iconic silk pillowcases, scrunchies and eye masks are not only a pleasure to use but have the added benefit of promoting healthy skin and hair. Each one is hand sewn in Paris, with exquisite attention to detail. Sustainable fashion and textiles, à la française.
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