Korean brand OIOIOOI is the brainchild of two mothers: designer Yoo Hye-rim and language teacher Yu Hye-jin. Together, they have created a range of high quality and creatively designed wooden blocks and associated products to help toddlers learn the alphabet. OIOIOOI’s flagship product includes 60 wooden blocks in the shape of letters and objects which are designed to be matched and put together like puzzle pieces. Children are encouraged to learn through play as they load the T into the truck and stack the house on top of the H. Through a simple but considered design, OIOIOOI’s wooden toys create warm and joyful play experiences for children. The brand’s all-natural toys are made with solid maple and walnut wood and are finished with only natural beeswax, making them chemical-free, eco-friendly, and safe for babies and children of all ages.
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