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Family Concept Store



PRISM is a London-based brand launched in 2009, by ex-style editor, Anna Laub. Her love of sunnier climates, together with her obsession with functionality and an attention to detail, brought her to develop her minimal aesthetic into a whole range of resortwear products. In 2019, the brand launched PRISM² - a collection of multi-functional and multi-fit garments into its offering, designed to be used as sportswear, swimwear and underwear, all in one. These unique pieces are made in small family-run factories in Italy, using a state of the art 3D sewing method and OEKO-TEX® certified fibres. The brand champions the Buy Better Buy Less ethos, which can be seen in the exceptional quality of each of their pieces. Minimal, comfortable, luxurious and fashion-forward garments that are made to last, aesthetically and functionally.

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