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Family Concept Store



PRISM is a London-based brand launched in 2009, by ex-style editor, Anna Laub – born out of a desire for optical glasses that were both fashionable and functional. Her love of sunnier climates, together with her obsession with functionality and an attention to detail, brought her to develop her minimal aesthetic into a whole range of resortwear products: from beachwear and swimwear to sunglasses and sandals. In 2019, the brand launched PRISM² - a collection of multi-functional and multi-fit garments into its offering, designed to be used as sportswear, swimwear and underwear, all in one. The brand champions the Buy Better Buy Less ethos, which can be seen in the exceptional quality of each of their pieces which are all made in small family-run factories in Italy. Minimal, comfortable, luxurious and fashion-forward pieces that are made to last, aesthetically and functionally.

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