Rahua is a sustainable beauty brand that draws on the wisdom of a legendary people to offer innovative, plant-based products to heal, nourish and beautify. Fabian Lliguin – a renowned New York hairstylist – and his wife Anna Ayers founded the brand after a visit to the Amazon rainforest where they came across Rahua oil, an ancient treatment that Amazonian women have been using for centuries to nurture and strengthen their hair. This tree nut, which has nourishing benefits for both skin and hair, is produced by the Quechua-Shuar tribe in the same complex, ritualistic and sustainable fashion it has been for generations. The brand is highly respectful of this process, working hand in hand with the families to ensure that only regenerative rainforest ingredients are harvested. By supporting these native indigenous communities, Rahua is helping them to achieve a healthy self-sustained economy that preserves ancient forests, cultures and medicinal traditions.