Rose Inc
Between innovation, elegance, and conscious beauty, Rose Inc redefines everyday beauty. Founded by Rosie Huntington-Whiteley, the brand focuses on clean and mindful formulas. The Softlight Foundation and Blush Divine are must-haves. Rose Inc embodies a refined, modern femininity, committed to luminous, well-cared-for skin.
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The Art of Responsible Beauty from L.A
What inspired the creation of Rose Inc?
Rose Inc was born from the personal journey of model and entrepreneur Rosie Huntington-Whiteley. Frustrated with conventional backstage formulas, she envisioned a brand that reflects her values: high-performing, elegant, and sustainable — co-developed with clean beauty experts.
Which skincare and makeup products define Rose Inc?
The Softlight Skin-Smoothing Concealer, known for its second-skin finish, and the Radiant Reveal Serum, a cult-favorite glow booster, are among its standout products. Rose Inc combines hybrid skincare with clean formulas in sleek, refillable packaging.
Where did Rosie Huntington-Whiteley launch her beauty brand?
In Los Angeles, the capital of conscious beauty, Rosie brought her vision to life. Influenced by California’s wellness-driven lifestyle, the brand reflects a balance of modernity and eco-awareness.
What sets Rose Inc apart from other clean brands?
Its success lies in a rare alchemy: proven performance, luxurious sensorial textures, and a strong ethical stance. Vegan, non-comedogenic, and refillable, Rose Inc defines the beauty of tomorrow — mindful, elevated, and deeply desirable.