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Family Concept Store

Sundek

Sundek

This surf brand was established in sunny California in the 1940s, making it one of the first brands of its type. Sundek won the hearts of many surfers thanks to their legendary swim shorts. As the brand evolved, the product improved. Success skyrocketed in the 60s when Sundek replaced their zippers for velcro and began producing their swim shorts in a new, quick-drying material. The topstitched rainbow became Sundek’s iconic logo known amongst surfers worldwide. The brand is adored by all, big and small, making it ideal for the whole family.