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Family Concept Store

The Label Edition

The Label Edition

Behind Spanish womenswear brand The Label Edition are two fashion and luxury marketing experts: Véronique Vaillant von Siebenthal and Laura Johansson. Launched in 2019, the brand is the result of a strong desire to create a concept centred around trends, ethical fashion and timelessness. Designed in Barcelona, the pieces are imbued with effortless elegance in honour of the women and resilient personalities that inspire them. The result is a collection of relaxed and comfortable fits, faux leather pieces and oversized garments. Each style provides either the ultimate anchor to your look, or can be worn more demurely based on the occasion. For the founders of The Label Edition, this is fashion as it should be: beautiful, clean and personal.