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Family Concept Store

The Simple Folk

The Simple Folk

When friends Abi and Jamie launched their kids’ clothing brand, The Simple Folk, they were already juggling two newborns, two toddlers, four companies, and three dogs between them. Thankfully for us, their conviction was stronger than any logical reasoning. So, after a year of late-night nursing texts and a Pinterest vision board, the clothing line they’d dreamt of came to life. The Simple Folk is a reflection of everything the founders stand for: gentle parenting, minimalism, free play, natural and organic materials, and eco-friendly living. A philosophy that translates into versatile, timeless pieces that are luxuriously soft, practical, and made with non-toxic fabrics and dyes. The brand entrusts their production to a GOTS and OEKO-TEX® certified factory in Portugal whose artisans are respected and empowered. For children’s clothing that’s easy to wear, easy to wash, and easy on the planet, discover The Simple Folk.

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