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Family Concept Store

The Upside

The Upside

The Upside is an Australian activewear brand founded in 2014 that encourages and empowers you to confidently move freely in style. Jodhi Meares, founder and yoga enthusiast, created The Upside because she found herself in search of activewear that met high performing standards and did not skimp on style. Known for their luxe materials and thoughtful attention to detail, The Upside instantly gained a cult-following across the globe with their Ad top-notch activewear for both men and women. As The Upside continues to grow, they manage to be one of the leading luxury activewear brands on the market today.