What Matters

It’s time to turn your shopping list on its head thanks to French brand What Matters. From toothpaste to shampoo, laundry detergent and dishwashing liquid, this brand offers a range of household products that have been formulated to be safe for your family and the environment. Founders Charlotte and Franck created the brand with the aim of making it simpler for families to make the right choices when it comes to everyday cleaning and hygiene products, choosing ingredients that are all natural, organic, and vegan. Each of their products is delicately perfumed and comes in a reinforced glass bottle with a pump-action lid as well as a refill version so that you never need to buy a plastic bottle again.