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After a career in media, Hélène Duval gave up everything in 2008 to follow her passion and become a yoga teacher. Six years later, she launched YUJ, a line of eco-conscious clothing and equipment for urban yogis that blend technicality, ethical manufacturing and tongue-in-cheek slogans. In line with the yoga philosophy, the brand is committed to environmental responsibility and uses water-based dyes to create their clothing which is all manufactured in small quantities in Portugal. From yoga mats, to apparel and accessories, the YUJ range exudes a playful punk-rock vibe that has already won the hearts of yoga enthusiasts in its native France. Based in Paris, YUJ has become the yoga brand of choice for Parisians, now boasting five of its own yoga studios throughout the capital where you can experience the brand’s unique yoga flow sessions – that is, in the dark, accompanied by music and infrared heaters!
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