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Family Concept Store



Meaning “happiness” in Japanese, Yuki is a Dutch kidswear brand that strives for just that: happy children. Founded by a mother of two who was on a mission to find well-made sustainable knitwear for her kids, Yuki offers a timeless collection of knitted pieces in unique earthy colors, and minimalist cuts. From jumpers to cardigans, trousers, and beanies, each of Yuki’s knits is made in a small-scale family run business in Portugal, using GOTS and OEKO-TEX® certified organic cotton. Inspired by Japanese simplicity and Scandinavian design, the pieces are made for children from 6 months to 10 years of age with a slightly oversized, casual style that encourages effortless play and endless exploration. Yuki stands for high quality, durable, fairly made clothing that will stay in your family for generations.

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