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Millennials and Gen Zers are the major players in this normative upheaval. New-age icons of pop-culture are moving away from the idea of perfection to embrace originality with experimental hairdos and styles that are light years away from the conventional.

Claire Laffut © @michelleduxuan

Beauty standards are being redefined by these generations that are more inclusive and tolerant than ever before. In makeup campaigns, filters and airbrushing are disappearing to reveal natural beauty that celebrates the irregularities and peculiarities of each individual.

Winnie Harlow © Jason Hetherington

The representation of tall, senior and transgender people is also tearing down outdated beauty ideals and standards and more and more ad campaigns are distinguishing themselves by promoting realness through self-acceptance.

Cellulite, stretch marks, body hair and other “imperfections” are no longer being concealed. On the contrary, they are being celebrated by body positive campaigns that advocate the acceptance of oneself and that reject normative or stereotypical representations of body type.


In fashion, it’s all about extravagance. Guided by the need to stand out and to break new ground, designers are becoming increasingly experimental and finding beauty in the bizarre. A highly unique aesthetic, that borders on futuristic, is showing up everywhere in collections influenced by social and environmental crises and space exploration. Silhouettes are becoming increasingly deformed and layered, imitating nature in a modernist approach.

Iris Van Herpen SS20

Jewellery is also being reinvented in light of current events. Chains for face masks and the “wireless headphone earrings” are inspiring new generations of designers. Accessories are being designed to stand out from the crowd.

From blown glass to resin and terracotta, materials that aren’t usually common in jewellery design are becoming ever more, to create pieces that are highly unique and full of their own personality. Geometric and asymmetric shapes and curves are honouring the beauty of imperfection, the handmade and small-scale production.

In a completely different field, artisan crafts are also experiencing a renewal, carried by a desire for authenticity and rarity. The irregularities and asymmetry of unique pieces
from the ceramics brand Serax as well as creators Eny Lee Parker and Maria Lenskjold, express the importance granted to handicraft. A value that Smallable shares through its selection of green objects, handmade with traditional savoir-faire.

Vases by Maria Lenskjold © The Ode To

With its highly unique appearance, the art of glass blowing is certainly no exception. The success of the coloured pieces by the Danish designer Helle Mardahl and the oddly shaped vases by Malin Pierre or HAY are testament to this. Glass is being pumped full of colour with playful shades to create original pieces that give off a fun, cheerful vibe.