United States

Family Concept Store


Discover a series of exclusives created especially for the event by the most beautiful designer brands: Bobo Choses, Soulsmania, Emile & Ida, Blune Kids et Maison Labiche.

Made in Japan

Renowned Japanese designer brands will be available in our pop-up store such as T-Lab, Chocolate Soup, Arch & Line, East End Highlander or Kiko +…

Isetan's selection

Discover the exclusive selection from Isetan, the Japanese department store, as well as some of Smallable’s European brands such as Louis Louise, Bonton, Numero 74, Emile et Ida, Hello Simone, Bobo Choses, The Animals Observatory, Finger in the nose and many more!

see all isetan's selection


About Isetan

Isetan Shinjuku considers food, clothing and home décor as parts of what we commonly call “fashion”. Isetan’s ambition is to offer new products every day in order to remain the most important department store in the Nippon archipelago. It is one of the city’s most touristic spots.