Inspiración

Pyjama Party

The prolonged hibernation at the beginning of the year combined with the current situation and the arrival of the colder seasons have meant that we are turning towards comfort in every aspect of our lives. This trend is breathing new life into pyjamas and offering up printed satin twin sets, comfy tracksuits and head to toe fleece. This casual wardrobe is being popularised on all fronts by stay-at-home millennials who are living a pace of life that’s slower than ever before. While inactivewear has been making its grand entrance into wardrobes and onto runways, the art of doing nothing has also been inspiring beauty, wellness and design…

Join the pyjama party!

Homecoat OFFHOURS

The desire to slow down and to focus more on home life has led to a rejection of constraining, uncomfortable clothing. Brands from all over the world are moving towards inactivewear and offering hybrid garments which sit somewhere between “innerwear” and outerwear.
Nude, hazelnut, mint, cream... Soothing neutral shades are being met with soft, enveloping fabrics such as cashmere, wool, and cotton, that adapt to any shape.

© Benjamin Mallek for Matches Fashion

Live the Process Set - Available on Smallable

Baserange Set

Rus the Brand

Live the Process set - Available on Smallable

Kordal Sets

While things outside are bleak, designers are also choosing to take on the stay-at-home trend with bathrobes, big knitted scarves, cocoon trousers and pillowy slippers. This year’s Fashion Week runways looked more like a pyjama party, with outfits designed for hitting the couch, not the clubs.

Yeezy season 8

Dolce & Gabbana Ready-to-Wear Autumn-Winter 2020

Nanushka Pre-Fall 2020 - Available on Smallable

Yeezy Slides

Acne Studio Autumn-Winter 2020

The iconic piece from your high school wardrobe, the tracksuit, is also making its big comeback: this time in plain colours, with a design that is ultra-simple and void of visible logos or details. Joggers are flexible, understated and warm, affording them the triple status of sleepwear, streetwear and – at least occasionally – sportswear.

Daniëlle Cathari Jogger Spring-Summer 2020

And Other Stories Joggers

PANGAIA Joggers

Twiste Jumper by Humanoide - Available on Smallable

Nightwear is being given a modern awakening. Traditional styles in outdated flannel or faded checked patterns are being laid to rest in favour of lighter, more playful styles. Pyjamas are being revisited by a new wave of cheeky designers who are blurring the lines between nightwear and streetwear in an approach that is versatile and sophisticated.

Sleepwear Alexachung © Refinery29

The Sleeper Slippers

The Sleeper Pyjamas

Helmstedt

Reese Rose Pyjamas by Love Stories - Available on Smallable

Helmstedt

While activewear or sportswear can’t exactly be associated with the "art of doing nothing", sports brands are also letting go and embracing the culture of JOMO (joy of missing out). Instead of advocating for performance at all costs, the fitness sphere is accompanying women in their search for well-being in their daily lives. Abandoning traditional materials associated with sportswear (namely nylon, acrylic and polyester), these brands are adopting softer, more ethical fibres that prioritise comfort and movement.

Live the Process Activewear - Available on Smallable

Live the Process Activewear - Available on Smallable

Nagnata Activewear

Giugiu Activewear

Largely influenced by the hygge movement from Denmark, homeware and furniture designers are feathering our nests with round, voluptuous shapes in fluffy, padded fabrics and neutral shades. Quilted cushions, plush blankets, daybeds and couches to curl up in are turning interiors into the ultimate comfort zone.

Ferm Living - Available on Smallable

Lana Lounge Chair by Agnes Studio

Nomess Cushions

Pack Couch by Edraa

Okome Couch by Nendo

Pacha Lounge Chair by GUBI

Skincare and beauty are turning towards holistic home wellness with ranges of intelligent products that specifically target sleep, recovery and restlessness… Beauty treatments and routines are no longer being seen as unavoidable daily tasks but rather moments to relax and reconnect with yourself.